George McBride was a counselor that specialized in relationships, addiction, and was an experienced educator. He had maintained a private counseling practice in Washington since 1983.
An associate of mine was doing some editorial work for George gathering up all of his work, and putting it in a format that could be more easily parsed. While working on that He suggested that George needed to update some of his business papers, website, and branding. He brought me in and I provided some design guidance for his site, and offered a range of identity options.
While excited to update his logo and site, sadly the changes were never fully realized as George passed within months of starting the work.
Muse Makeover was a marketing company based Sacramento California specializing in cross promoting businesses that cater to women's self-improvement, through social networking, real world networking, events, and new media technology.
I was the lead designer assisting Muse with logo creation, graphic design, design consultations, and web design. I worked closely with founder to meet the needs his firm and of his clients.
PNWD stands for Pacific NorthWest Diving. The client, Jared Jensen, is an avid diver and had transitioned from SCUBA tanks to a rebreather system. He desired an identity to mark his gear.
When I was working on this design I utilized various free photoshop mockups to illustrate the possibilities of using the mark. Print ideas, posters, and embroidery. Jared really responded to this and said that the mockups "Romanticized" the logo. It really cemented the design into reality for him.
The client creates custom succulent pots that are commissioned for homes or businesses. She wanted to expand her business and needed better "representation." Initially I used one single kind of succulent to create a more "stamp" friendly shape. The client like them but wanted something a little more energetic. I used leaf shapes, and colors from various succulents to frame up a base for the logotype.
MUDSTONE is a Northern California band based in Chico. They wanted an updated logo and logotype and some graphics to enhance their website. The logo would be used for any merchandise they sold at shows. I also was tasked with creating the graphics for their first cd. Stone, and "dirt" themes were part of the textures I used to create the look.
Jennifer Finch's logo has been one that I have revisited several times over the years. I had been looking at my old sketches and decided to simplify the the leaves and bird shape. The branch became one single looping line, and the bird shape followed suit. I updated the font using a more elegant display face for the logotype. As a whole the updates resulted in a more dynamic and flexible mark.
I've worked with Liz several times to create unique identities and graphics for her writing projects and websites. Most the logos revolved around some kind of beauty product deal, or beauty product information. Inkola was the parent "entity" that she used to deliver on different sites or articles.