PNWD stands for Pacific NorthWest Diving. The client, Jared Jensen, is an avid diver and had transitioned from SCUBA tanks to a rebreather system. He desired an identity to mark his gear.
When I was working on this design I utilized various free photoshop mockups to illustrate the possibilities of using the mark. Print ideas, posters, and embroidery. Jared really responded to this and said that the mockups "Romanticized" the logo. It really cemented the design into reality for him.