Mobile Transfer was a successful tool used by AT&T customers to transfer content (photos, contacts, files, etc.) from their old phone to their new phone. They can do this either phone to phone using wi-fi, or with a limited cloud backup tool.
The goal was to refresh the design and make it even easier for customers to get their content. We were engaged to provide design thinking to not only update the design but to offer new ideas on how the user experienced could be improved. Our strategy was to simplify by eliminating the tyranny of choice: Reduce the amount of interface a user would need, thus speeding up their transfer process.
The concept I came up with was to focus the user on the total amount they had to transfer at the top level and offer the ability to select files if needed. Below the transfer button was the supporting info: the estimated amount of time to transfer as well as the available storage.
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